Pharma and Life Sciences
We provide actionable market and competitive intelligence across all aspects of the healthcare industry, emphasizing the pharmaceutical and life sciences sector. We have experience in supporting healthcare companies, including pharmaceutical and life sciences organizations, through our qualified staff, comprehensive industry exposure, and expertise across lifecycle stages in product development. We also offer a comprehensive range of primary and secondary research as well as for analytics services with assistance from our global network of healthcare professionals.
We have vast experience in conducting research across prescription products, biologics, generics, and branded generics, biosimilars, and OTC.
Client Engagements By Therapeutic Category In Pharmaceutical And Life Sciences Industry
Neurology
Alzheimer’s Disease, Schizophrenia, Depression Pain, Migraine, Parkinson’s disease, Epilepsy
Respiratory
Cystic Fibrosis, Allergic Rhinitis, Asthma, COPD
Diabetes
Type 2 Diabetes, Type 1 Diabetes
Rare Diseases
ITP, Hemophilia A, PC3, SMS, Multiple Sclerosis, Cystic Fibrosis
Ophthalmology
Dry Eye, Glaucoma, Cataract, Diabetic Retinopathy, Age Related Macular Degeneration
Cardiovascular
Angina, Arhythmia, Atherosclerosis, Congestive Heart Failure, Coronary Artery Disease, Hypertension, Myocardial Infarction, and Others
Oncology
Breast Cancer, Cervical Cancer, Lung Cancer
Dermatology
Atopic Dermatitis, Eczema, Acne, Psoriasis, Keloids, Shingles, Melasma, and Aesthetic Dermatology
Infectious Disease
HIV, Skin infections, Pneumonia
Immunology
Multiple Sclerosis, Lupus, Psoriasis, Psoriatic Arthritis, Ulcerative Colitis, and Inflammatory Bowel Diseases
Musculoskeletal
Rheumatoid Arthritis, Fibromyalgia, Osteoarthritis, Osteoporosis, Back Pain, Gout
Business Challenges We Cover
We support clients towards their business and market research needs throughout all stages of clinical development (preclinical, phase I/ II/ III, launch, and beyond) that further helps them in making better clinical and commercial decisions including new product planning to brand planning to mature brand optimization, resulting in enhanced outcomes for patients, physicians, and other shareholders.
Market Intelligence
Our market intelligence services broadly cover the in-market activities towards commercial evaluation and development, tracking and assessment of products, therapies, companies.
- ATU tracker
- HCP behavior and perception study
- Competitive Assessment
- Pricing Evaluation
- Market Assessment
- Message Recall Studies
- Concept Testing
- Value Chain Analysis
- Market Assessment and Landscape studies
- Brand Health
Stakeholder Insights
Our stakeholder insights provides support in key areas of research with stakeholders covering physicians, thought leaders, payers, regulatory experts, market access experts and patients to address key business issues.
- Sales Effectiveness Studies
- Key Opinion leader (KOL) Research
- Pricing Research
- Market Access
- Epidemiology Research
- Brand Health/Tracker
- Payer Value proposition
- Customer Satisfaction
- Patient Journey
- Patient need gap analysis
Market Access Research
Unimrkt Healthcare market access research provides optimal product development, commercialization, and life cycle planning for effective market penetration by integrating it with clinical and commercial decision-making for the clients. We have access to multitude stakeholders including national, regional and local payers, pharmacists, key opinion leaders (KOLs), physicians and patients and conduct qualitative and quantitative studies designed to bring actionable insights.
- Pricing strategy
- Contracting, discounts, and rebates analysis
- Pricing organization and processes study
- Commercial due diligence study
- Value Proposition Optimization Research
- International Price Reference Study
- Unmet Needs & Value Driver Assessment Study
- TPP Assessment & evidence research
- Patient/caregiver reported outcomes
- Country level reimbursement assessment
- HTA research assessment
Strategic Solutions
Our strategic solutions are developed to define and assist clients with strategic and tactical marketing decisions involving patients, physicians, competitors to understand emerging trends and gain a competitive advantage.
- Visual Testing
- Product Positioning
- Opportunity assessment Studies
- Best practices Studies
- Campaign effectiveness
- Pipeline Assessment
- Portfolio Prioritization
- Value Chain Assessment
- Supply Chain Analysis
- Market sizing and forecasting
- Launch Monitoring
- Benchmarking Studies
- Reputation testing
Target Groups
We have expertise to reach physicians across multiple specialties in public and private set up covering hospitals, clinics, nursing homes, as well as allied healthcare staff and payers/ insurance companies at the national and regional levels.
- General Physicians
- Aesthetics
- Anesthetists
- Cardiologists
- Diabetologists
- Dermatologists
- Radiologists
- Neurosurgeons
- Orthopedics
- Plastic surgeons
- Gynecologists
- Obstetricians
- Endocrinologists
- Pathologists
- Psychiatrists
- General surgeons
- Pediatricians
- Ophthalmologists
- Hematologists
- HIV/ AIDS specialists
- Dentists
- Nephrologists
- ENT specialists
- Oncologists
- Cosmetic surgeons
- Pharmacists (retail/ hospitals)
- Pharmacy Benefit Managers
- Nurses
- Dieticians
- Hospital Administration
- Hospital Purchase/ Procurement Decision Makers
- R&D teams
- Lab Assistants/ Directors/ Owners
- OT Staff
- ICU Nurses
- Veterinarians
- Senior stakeholders in pharma companies
- Market Access/ Reimbursement Decision Makers
- Government Officials – Ministry of Health
- Scientists
- Distributors
- Patients
- Patient Support Groups
- NGOs
- Academia
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